About Us

Our Philosophy

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The Five Pillars of the BBIM/PCN Service Model:




Pillar One: New Client Acquisition Tools

(Attract: Marketing Plan Development):

Making YOU a better version of YOU

  • What we are not: A “turnkey three ring binder” sales system
  • What we are: We consult with Independent Advisors, to help them with their individuality, their unique personality, messaging and the service that separates them from the norm.
  • Who: Experienced/Licensed team members and affiliated firms (3rd Party Plugins) bring “Kitchen Table Know How” to carefully designed campaigns that center the messaging around the Advisor. Our Home office Graphic Design team creates tools that the Advisor owns, we steer away from “insert name” generic marketing.
  • How: One on one development meetings aimed at creating activity generation.
  • Results: We do not want the Advisor to change we want to help and support an Advisor to become a more productive, best version of YOU.


Pillar Two: Case Design

The days of selling the product of the day need to be over. We look at every aspect of a client’s situation so we can properly support the insurance portion of the plan. We understand the risk of building a financial plan just for a prospect to take the business to someone else. We can help minimize the time it takes to document a due diligence process centered around a Clients best interests. Our team works shoulder to shoulder to support Advisors case designs so that they can appropriately set and maintain expectations when implementing insurance plans. We provide Advice, not sales assistance, by not always agreeing we challenge an Advisors perspective to help them see other aspects of the case. We help them with the why, the why you, and the why now of a case.

  • Case Development and Design Support
  • Collaborative and Objective Insurance Product Analysis
  • Efficient & Unbiased Due Diligence Documentation
  • Custom Growth and Guaranteed Income for Life Planning
  • Safe Money Accumulation Planning
  • Health Care in Retirement Planning
  • Advanced Case and Estate Planning Resources
  • Proactive Case Pipeline Support
  • Access to our Competitive Intelligence Database


Pillar Three: Implement

  • Local Personal Carrier Appointment Assistance
  • Agent Assist: Paperwork and Online Order Entry Help
  • Multi-Layered Insurance Application Review Process
  • Comprehensive Pending Case Monitoring and Follow Up


Pillar Four: Client Services

  • Compensation Tracking for Practice and Business Management
  • Web Enabled Business Tracking for Practice
  • Proactive Policy Holder Services (Enforce Policy Service)
  • Proactive Maturing Policy Notification (Policy Ex-Dating)


Pillar Five: Continuing Education

  • Proactive Weekly and Monthly Newsletters: Economic Studies & Industry News
  • Local “Lunch & Learn” Training & Networking events (Study Groups)
  • Personalized Product Education and Marketplace Training
  • Advanced Planning Education Group Membership

Your Local Team

Your Local Team

Owner/Regional Director

Bill was born and raised in Connecticut. After graduating from Avon Old Farms, he went on to earn a Bachelor’s of...

Senior Relationship Manager

Michelle has been in the financial service industry since 1999. She began her career as a Sales Assistant at Wachovia...

Insurance Consultant

Toby Frost is an insurance consultant at BBIM. In this role, Frost is responsible for the strategic positioning for BBIM...

Senior Annuity and Insurance Consultant

Jeff Fellion is a Senior Annuity and Insurance Consultant at BBIM. In this role, Fellion is responsible for the...

Your National Team

Producers Choice Network Affiliate

Bill Bonk Insurance Marketing is proud to be an affiliate of Producers Choice Network

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